Why Your Startup is More Likely to Succeed if You're Authentic and Passionate

In my Twitter bio is says that I’m “looking to invest in passionate entrepreneurs,” which almost sounds like I was just looking for a cliché soundbite to describe myself. Yet along with “authenticity” they are two of the key attributes I look for when I meet with companies I may consider funding one day.

Passion is also the featured heavily in nearly every presentation I give to entrepreneurs or on college campuses or in talks with MBA students. We live in interesting times where working at a startup is glamorized to the point that many founders even refer to their team members as “rock stars,” which to my ears is cringe worthy. Great programmers are artists, for sure, but rock stars is about the last definition I’d choose.

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