Online training on “Communication for EU projects”

On 14th February and 15th February 2024, the Official Spanish Chamber of Commerce in Belgium and Luxembourg will organise an online training on “Communication for European projects”, in collaboration with its member company Vision Communication Consultancy, member of Euromed Consulting Group.

This webinar hosted by the trainer Ramón Vila, Founder of Vision Communication, is focused on providing branding, public affairs, marketing, communication or community engagement professionals with the keys to execute and evaluate a comprehensive and effective communication campaign for their agencies, organisations, programmes and European projects.

PROGRAMME

February 14th 2024 09:00 – 11:30

1.- Introduction to communication in European projects nowadays - The growing role of communication globally - From FP7 to Horizon 2020 and Horizon Europe: evolving role of communication - The incorporation of Social Sciences and Humanities (SSH)

2.- Types of EU projects (Horizon Europe, Amif, EU Lobbies, Erasmus+, ...) - How to adjust your communication strategy?

3.- Connection with Global Campaigns - SDGs - EU Green Deal - Gender Balance - Specific campaigns

4.-  Obligatory requirements - Contractual obligations and rules to follow - What is formally required? Before, during and after your project

5.- Working with EU Consortiums - Difference in the approach compared to usual commercial relations - Need of an adapted planning – Overcoming cultural /linguistical barriers - Partners involvement

6.-  Communication plan - Building your own communication strategy – a checklist - Tips for a winning communication plan - The 6 W Q & A Session

February 15th 2024 09:00 – 11:30  

1.- PR / Media relations and Social Media management - The different roles and communication rules - Media mapping - The opportunity of international events (Environment Day, ICT conference, COP...) - Channels strategy

2.- Create impactful messages, communication adaptation to unusual events such as COVID-19 - Rules of an effective message- Engaging with your audience: Storytelling - Thinking outside the box- Practical cases

3.- Products - Website - Audio-visuals – testimonials - AI solutions - Design products: factsheets / reports - SM posts – Articles- Newsletters - GDPR

4.- Events - Define the most appropriate date / venue / format - Key moments to invite media / experts / record interviews – Brokerage events - Final conference.

5.-  Measure the impact / Goals and assessment - Define the right KPIs - Monitor, evaluate and follow-up the results - Mid-term / continuous / final report - Voluntary exercise Q & A Session

DATE AND HOUR: February 14th- 15th 2024 09:00 – 11:30  online